Needs or Wants?

Several weeks ago, I received a telephone call from one of my readers. She told me about a motto that her family had when she was growing up. It consisted of three parts: Use it up. Wear it out. Do without.I was inspired by this and since the conversation have been questioning myself regarding whether this applies in my own life.1. Use it up – They say that you can tell if a chef is good by the amount of garbage that leaves the kitchen. A cook who is creative and wise will hardly have anything left over that has to be thrown away. Do you buy too much food and then end up having waste? How about your freezer? Do you keep track of what is in it and rotate regularly or just wait until freezer burn does its damage? My daughter lives in Okotoks where there is a limit of three bags of garbage per household per week. Good idea. What are you throwing away that perhaps could or should have been used up?


2. Wear it out – Clothing can last a long time. The days of patching and altering do not seem to be as prevalent as in the past. We often have the idea that we “need” a new outfit when all we really need to do is check the closet. I am always surprised when I hear that people have gone to a second-hand store and actually purchased items that still have price tags as they have never been worn. One of the blogs that I subscribe to is written by a woman with twelve children. They live in a small house and she goes through all the family’s clothing each season. Each of the children is allowed only three outfits per season. The mother states that this is all that is needed, and it definitely saves on laundry! Do you really need a new car or house? Are there things in the back of a cupboard that could be used? How many items are in boxes that you have forgotten about?3. Do without – Sometimes, after a long day I get in my car and think about going through a drive-through. Then I remember that I have left-overs at home so steer my car in that direction. There is a big difference between the words “need” and “want”. The advertising industry is designed to get your attention and encourage you to want things that you don’t need. It may be easy to slip into a thought pattern of filling our wants instead of examining our needs.


I am sure that each of us has had a least one period in our lives when we were financially stressed. We managed! One man told me that he ate a lot of popcorn when he was at university because it was filling but inexpensive. Some walk for exercise rather than buying a gym membership. Clothing items can be spruced up with accessories and a haircut can always be put off for a couple of extra weeks.I want to thank the reader who took her precious time to share this wise family motto with us. I know that it has helped me to be more thoughtful about how I use the resources that are available for me.Are you also open-minded about change and how this lady’s words can be put to good use?

Trends That Set You Apart: SEO Techniques That Every Web Designer Should Know

If it was a decade back, then the term ‘SEO’ and web designing wouldn’t have gone parallel. But today the thing is something different. The web-smart world wants more from us and being exclusive is the first requirement of the customers. Webbing the business in a smart way along with decorating and designing the website for a fresh promotion is the new in nowadays.

Web designing incorporates a lot of strategical tasks and implementing them one by one enhances the front-end beauty of the website. It combines a lot of work with the frameworks, the programming languages, CMS or Content Management System, pre-decorated templates, web designing tools and hosting platform. On the other hand, it takes a lot of planning, sketch, graphical designing and strategy building for designing websites. A web design company deploys professional and experienced web designers who will perform all these tasks single-handedly.

The major job of a web designer is to produce the perfect UI & UX designs that will allure the viewers with its unique design. But, today, most of the web designers need to know about a little bit of SEO that will help them to understand its significance in terms of generating traffic to the website and allows them to comprehend its importance in the designing field.

SEO or Search Engine Optimization involves the process of optimizing the website by analyzing the site itself. This is connected to the designing and coding of the website for which the designers should be in the practice of these methods. So, that is why the designers should keep in mind certain things before designing the website.

Mobile Responsive Design
The demand for the mobile first designs has taken the interest of the consumers due to the major shift of searching methods from desktop to mobile. As the huge number of customers is using the smartphones nowadays and search almost everything from their smartphones instead of switching on their desktops and PCs, designing responsive websites has become a necessity for the entrepreneurs for increasing the visibility of their websites. The emergence of Google’s mobile-friendly algorithm has also facilitated the mobile responsive search results, pushing backward the nonresponsive websites in terms of amenity.

This has invoked the designers to use the mobile responsive templates and tools. The designers should use coding & programming that is utterly suited for mobile. The contents should be fit in the screen resolution of the mobile and the layout should be mobile first for the smooth access from the smartphones or cross platform devices.

URL Orientation
Search engines can’t find ambiguous and vague URL identity. The clear format of the URL makes your website SEO-friendly. With a perfect URL, the chances of getting the visibility to the viewers are more. Moreover, incorporating keyword phrases with the URL allows your users to identify and find the URLs easily and quickly. A designer should know about this so that they can easily collaborate with the SEO team of their respected companies.

Enhancement of the Website Speed
Improving the site speed is the major part of the SEO. Google’s algorithm supports the websites that have a good loading speed and disapproves the sites whose loading speed are worst! This is because the users don’t like websites with low loading speed and chances of the increase in the bouncing rate also raises up. Thus, improving the speed of your site is a much-needed thing, which can’t be optimized without the help of the designers. The speed augmentation process lies within the back-end service provided by the designers which include optimizing the database, minimizing HTTP requests, compressing images, reducing server requests, minifying resources, enabling the browser caches and accessing a CDN or Content Delivery Network.

Without the perfect knowledge of SEO and without the comprehension of the importance of site loading speed on SEO, the designers won’t understand its significance. So, for a perfect collaboration, the knowledge of site loading speed is required for the designers.

Pertinent Title Tags
Exclusive & relevant title tags are important for phrasing up an online document and those title tags are only used in the rich snippets aftermath. These title tags are displayed in the SERPs, on the browser, and on the external websites and should be smaller in size so that Google can easily catch them up.

Validated HTML5 And CSS3 Usage
HTML5 & CSS3 enables your website to fit in any resolution. HTML5 is advanced with much more features than the HTML and CSS3 enhance the downloading speed of the page. Authenticated HTML5 & CSS3 helps in implementing good coding that will optimize on-page SEO easily.

In most of the web design companies, the perfect collaboration of SEO and web designing teams is the major requirement because their harmony optimizes the entire website which results in bringing clarity on the front-end website with an aim of increasing more traffic and enhancement of conversion rate.